Business was never easy. Just manufacturing and selling products cannot reap profits. Marketing is necessary to promote a manufacturer’s as well as a retailer’s product. The process involves advertising and attracting customers to its products so that they can enjoy a good share of the market and ultimately dominate the market. In the market of Australia, there are many different players. Some are local small businesses while others are established ones such as Infiniti and Healthstream. There are also some international brands competing in the market today. Various manufacturers employ different marketing strategies but, not all are in the forefront of the fitness world.
Infiniti fitness equipment and Healthstream share majority of the market dominance in Australia. These two equipment manufacturers employ many different marketing strategies to stay on top of other competitors. For one, they make it a point to promote the quality and service they associate with their products. Infiniti even has its own fitness club that not only serves as a revenue maker but, also as a promotional outlet. People who come over to the club get a firsthand experience with infinity Through word of mouth, the popularity spreads and so does the business of Infinity increase. Healthstream also employs similar tactics. It has tie-ups with many fitness clubs that exclusively deal with them. These major players do not just employ every other distributor on the streets. They use reputed and large distributors such as Revel sports, Amart, Harris Scarfe etc. By exclusively selling their products through these large distributors they show their superiority over the competition.
Another marketing strategy applied by these manufacturers is to capture the market with brand new products every season. The different classes of products promoted by Infiniti and Healthstream make sure that they are always ahead of the competition. With every new product that they release into the market, they consolidate their position and further their brand name. Healthstream fitness equipments are categorized into Elite, Evo, Genesis, Gold, Lifestyle and Marquee series. With so many classes, they cater to any and every need. Infiniti on the other hand have classes based on different types of products and keep adding new products to each every year. Furthermore, both these manufacturers also deal with accessories such as fitness balls, foam rollers, gym balls, jump ropes, stability discs etc. Healthstream and Infiniti both, manufacture equipment for personal as well as commercial use. They understand that the number of people exercising at homes is slowly growing. By catering to this market as well, they maintain an overall grasp over the fitness market. Thus, they make it a point to produce everything associated with the fitness industry.
By concentrating on quality and innovation, both Infiniti and Healthstream fitness equipments are today market leaders in Australia. Their aggressive marketing plans and latest technological improvements make sure that they will remain on the top for long.